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The Great Resignation Engagement

How CEOs Create Exceptional Cultures

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Many companies don’t reach their full potential.

Their teams are being held back and leaders can’t understand why.


That’s frustrating.


In the time of the Great Resignation, it’s more critical than ever that every team member is engaged in what they do. If they’re not, the consequences are serious… here are a few to consider: 

  • Two-thirds of US workers feel disengaged; and of those, 74 percent are either actively looking for new work or are open to new opportunities.  {Gallup}


  • Productivity and profitability fall. According to the American Psychological Association, the stress associated with not being fully engaged at work costs the US economy 550 million days off a year, at a cost of $500 billion.

  • And ultimately, the best people leave for reasons not fully understood.

There’s a better way. 


In their book The Great Engagement, Tom Willis & Brad Zimmerman guide CEOs and leaders through the pragmatic process they have been using for over 30 years to transform organizations from good to great to exceptional. 



Brad & Tom help CEOs create cultures where teams can tap into what the Irish playwright George Bernard Shaw said: “This is the true joy in life, the being used for a purpose recognized by yourself as a mighty one; the being a force of nature.” 


The Great Engagement provides a concise mental model for creating such a mighty culture in your organization and a step by step process for bringing it to life.

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